Resume

Experience

Kroger

Senior Product Designer

May 1, 2021 - Present

  • Drove $2.3M in annual revenue and increased coupon usage by 1.7x by leading discovery and end-to-end design for the “Savings Callout in Cart” feature.
  • Boosted Average Order Value (AOV) by 12% and cart additions by 2% by designing substitute recommendations for unavailable cart items.
  • Established product benchmarking baselines, including accessibility, and facilitated ongoing research studies to track usability improvements against business KPIs.
  • Established the accessibility design practice by championing shift-left principles, setting cross-functional standards, and authoring a foundational getting-started guide for designers.
  • Scaled team accessibility capabilities by creating formal annotation guidelines, co-authoring curated training, hosting office hours, and leading live hands-on training sessions.

VMLY&R

Senior Experience Designer, UX

September, 2019 - May, 2021

  • Designed and delivered end-to-end UX artifacts, including user flows, low-to-high fidelity wireframes, and interactive prototypes for complex digital products.
  • Translated requirements into design solutions, partnering closely with Strategists to define user stories and business requirements.
  • Validated and refined product concepts through moderated user testing, translating research insights into actionable UI/UX improvements.
  • Presented strategic design recommendations to client stakeholders, aligning user needs with business goals and accessibility standards.

Angelene Designs LLC

Freelance Designer

January 2020 - September 2012

  • Delivered end-to-end brand and digital experiences for small businesses and startups, creating logos, comprehensive style guides, and printed media.
  • Designed responsive, SEO-optimized websites, improving brand visibility, user engagement, and client conversion rates.
  • Developed multi-channel marketing strategies tailored to small businesses, driving client acquisition and sales revenue.

DecksDirect

Senior User Experience Designer

April, 2009 – May, 2019

  • Leveraged mixed-method research, combining Google Analytics, A/B testing, and user interviews, to identify and resolve critical eCommerce usability friction.
  • Defined product roadmaps in collaboration with Product Management, Engineering, and Customer Experience teams.
  • Created style guides, user personas, wireframes, and interactive prototypes to communicate solutions across teams.

Certifications

Certified Professionals in Accessibility Core Competencies (CPACC)

IAAP

March, 2024

Human-Centered Design Facilitator

LUMA Institute

November, 2023

Human-Centered Design Practitioner

LUMA Institute

June 2023

Accessibility: How to Design for All

Interaction Design Foundation (IxDF)

November, 2022

Capabilities

Design Strategy & Leadership

UX Strategy
UX Vision
Design Leadership
Cross-Functional Collaboration
Innovation
Strategic Roadmapping
Facilitation
Coaching & Mentorship

Accessibility & Inclusive Design

Accessibility Benchmarking
WCAG / ADA Compliance
CPACC Certified
Accessible Design Annotations
Fable Testing
Automated Testing Tools

User Experience & Research

User-Centered Design
Qualitative Research
Quantitative Research
Usability Testing
Assumption Mapping
Journey Mapping
Data-Informed Design Decisions

Product & Interaction Design

UX/UI Design
Web & Native Apps
Wireframing
Prototyping
Design Systems
Interaction Patterns
Usability Heuristics
Figma
Mural