Resume

Experience

Kroger

Senior Product Designer

May 1, 2021 - Present

  • Championed accessibility by creating an accessibility getting-started guide for designers and co-creating a learning path for associates. 
  • Actively contribute to the company’s accessibility community of practice through leading team discussions and office hours.
  • Established an accessibility annotations guidelines and facilitated hands-on workshops across design teams.
  • Established a baseline for product benchmarking and conducted ongoing studies to track product improvements and their alignment with business goals.
  • Conducted comprehensive accessibility audits and usability testing to identify and address accessibility issues.
  • Led accessibility initiatives for the CX ecommerce teams to ensure compliance with WCAG 2.1 AA standards.
  • Collaborated with design and engineering teams to implement inclusive design patterns and components.
  • Led product teams and developed the customer experience strategy, aligning product vision with business goals. 
  • Active member of the Design Governance team, contributing to establishing design standards and ensuring consistency across the product ecosystem.
  • Led the discovery and design of a “savings callout in Cart” feature, resulting in a 1.7x increase in coupon usage and $2.3M in annual revenue.
  • Addressed unavailable cart items by offering similar product options, leading to a 2% increase in cart adds and a 12% increase in AOV.

VMLY&R

Senior Experience Designer, UX

September, 2019 - May, 2021

  • Work with Strategists to gather requirements and create user stories. 
  • Collaborate with UX team to solve design problems. 
  • Create user flow diagrams, wireframes, and low-fidelity prototypes. 
  • Conduct moderated user testing to iterate on designs. 
  • Collaborate with UI Designers to translate wireframes into designs.
  • Preparing and presenting design recommendations to stakeholders based on business goals, user research, and user-centered design principles.

Angelene Designs LLC

Freelance Designer

January 2020 - September 2012

  • Worked with small businesses and startups to create branding material such as logos, style guides, mood boards, and printed collateral.
  •  Designed websites that adhere to brand guidelines that are user-friendly, search engine optimized, and visually appealing.
  • Developed and implemented marketing strategies that drive sales or gain new clients.

DecksDirect

Senior User Experience Designer

April, 2009 – May, 2019

  • Utilized both qualitative and quantitative data to solve problems. This includes analytics, A/B testing, as well as user and stakeholder interviews.
  • Solved usability issues and communicated the solutions through style guides, user personas, wireframes, mockups, and prototypes.
  • Collaborated with cross-functional team comprised of product managers, customer experience members, and engineers to help define product requirements and create project road maps.

Jon English Salon

Designer

January, 2005 – January, 2007

  • Conceptualized and designed salon and e-commerce websites.
  • Designed and produced all print material including business cards, brochures, newsletters, promotional mail, banners, and salon paperwork.

Certifications

Certified Professionals in Accessibility Core Competencies (CPACC)

IAAP

March, 2024

Human-Centered Design Facilitator

LUMA Institute

November, 2023

Human-Centered Design Practitioner

LUMA Institute

June 2023

Accessibility: How to Design for All

Interaction Design Foundation (IxDF)

November, 2022

Capabilities

Design Strategy & Leadership

UX Strategy
UX Vision
Design Leadership
Cross-Functional Collaboration
Innovation
Strategic Roadmapping
Facilitation
Coaching & Mentorship

Accessibility & Inclusive Design

Accessibility Benchmarking
WCAG / ADA Compliance
CPACC Certified
Accessible Design Annotations
Fable Testing
Automated Testing Tools

User Experience & Research

User-Centered Design
Qualitative Research
Quantitative Research
Usability Testing
Assumption Mapping
Journey Mapping
Data-Informed Design Decisions

Product & Interaction Design

UX/UI Design
Web & Native Apps
Wireframing
Prototyping
Design Systems
Interaction Patterns
Usability Heuristics
Figma
Mural