solving problems through user-focused design.

I’m Angelene, a UX Designer currently living in Minneapolis Irvine Chicago Cincinnati. My passion is helping companies connect with their customers in meaningful ways. I create user-focused experiences that result in happier customers, higher sales, and a bigger impact.

VIEW all Projects

Featured Project - Case Study

DecksDirect is a Minnesota-based online retailer of decking products whose mission is to Help People Build Better Decks. The home page received a lot of visits but had a high bounce rate. Content on the page was also outdated and users were confused about what DecksDirect actually did.

The solution was to simplify the homepage with the user in mind, highlighting the key journey starting points. We also included some social proof as research indicated this was important to the target market.

Empathize & Define

User Persona - Do it for me busy mom

Ideate

decksdirect homepage redesign sketches

Prototype & Test

HTML prototype for user testing